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Reimagined web platform empowers marketing teams and bolsters GTM strategies

Furthering its commitment to clients, people, communities and the planet, HCL Technologies launched a major brand overhaul.

 

A testament to decades of accomplishments, the company’s newly supercharged ethos reinvigorated all aspects of its branding, from visual identity to new trademark signature and name: HCLTech.

 

Forging ahead as one of the fastest-growing global technology companies, HCLTech enlisted Zerda Digital’s expertise to spearhead the transformation of its international website.

Brand evolution: showcasing a legacy real estate company's expertise and future-driven vision

One of Canada’s most important players in commercial and residential real estate, Canderel owns and operates buildings in all major cities across the country. 

 

Building on its 50-year legacy, this Montreal-based company realized one of the most significant expansions in its history, doubling the workforce, orchestrating a landmark real estate transaction, and increasing its property management portfolio by several million square meters over a few years.

 

Canderel entrusted Zerda Digital with reflecting on marketing strategies surrounding its expansion, raising awareness about the company’s roster of services, and underscoring its track record as a 360° real estate industry expert.

Website transformation fuels global software company's expansion

HCLSoftware provides businesses and organizations in 130+ countries with software solutions for business applications, intelligent operations, data & analytics, cybersecurity and more.

 

In 2022, this 8,000+ employee company restructured its offerings and overhauled its entire branding, powering forward with a new logo, tech-inspired branding elements and forceful new signature: Fueling the Digital+ Economy.

 

HCLSoftware enlisted Zerda Digital’s expertise to create its new brand-aligned website. Beyond the initial revamp, the ongoing collaboration encompasses digital auditing, content consultation, building a full-fledged design web design system, and creating net-new webpages serving HCLSoftware’s business development and customer experience needs.

360° marketing services for a trailblazing foot traffic data and analytics company

Storetraffic pioneered people-counting systems decades ago, educating retailers big and small on the value of foot traffic data to grow business and optimize operations. Fast-forward to today, this Canadian-based company faces increased competition in and outside North America.

 

When introduced to Zerda Digital, Storetraffic was looking to fix martech-related issues caused by a previous agency. The collaboration gradually expanded, with our team taking on a 360° marketing role. 

 

Together with Storetraffic’s leadership, we crafted a progressive marketing roadmap divided into interconnected phases. This methodical approach not only addressed Storetraffic’s immediate challenges but also laid a solid foundation for diversifying sales channels, expanding reach, and increasing MRR.

Comprehensive marketing strategy bolsters real estate company’s positioning

Canderel is a prominent commercial and residential real estate player with a portfolio of buildings in every major Canadian city.

 

As the company undertook a significant expansion, leadership recognized the need to evolve the brand and enhance visibility to power future efforts.

 

Looking to leverage its acquisition of one of the largest buildings in Montreal’s Mile-Ex district — 6600 Saint-Urbain — Canderel turned to Zerda Digital to generate market excitement around the property, telegraph its unique appeal, and build on the company’s fresh repositioning initiatives.

More leads and revenue for a digital corporate legal services provider

Canadian company Lexstart is transforming how entrepreneurs access legal services. 

 

From early business stages to more mature phases, Lexstart provides companies with readily accessible online solutions to fulfill their legal requirements — everything from incorporation to shareholder agreements and trademark needs.

 

Lexstart’s leadership selected Zerda Digital as its partner agency to upgrade its online experience, increase reach, and accelerate lead generation.

Outdoor connection: showcasing RV company's innovative lineup

Recreational vehicles manufacturer HélioVR designs and builds ultralight caravans for the North American market.

 

This award-winning Canadian company turned to Zerda Digital to create a website communicating the brand’s “outdoor connection” narrative and showcasing its innovative product lineup.

 

Our team created a website that provides a comprehensive view of HélioVR’s ultralight caravans through dynamic comparison tables, compelling video integration, and easy-to-download product information. The inclusion of prominent customer testimonials further underscores Hélio’s focus on quality and innovation.

Creating a digital gateway to office complex's transformation 

Located in Canada’s capital city, the Constitution Square (CSQ) three-tower office complex is one of the most recognizable work addresses in Ottawa’s central business district.

 

When the COVID-19 upended commercial real estate roadmaps, CSQ’s team accelerated the deployment of renovations and services designed to enhance tenants’ experience and respond to their evolving expectations.

 

As CSQ revealed its new self to the office real estate market, it selected Zerda Digital as its web agency partner to reimagine its digital presence from the ground up.

New branding and website propel Movaleo’s entry into the medical equipment market

Launched in 2023, Movaleo caters exclusively to the needs of medical sector professionals.

 

The company’s mission is to facilitate access to cutting-edge medical equipment by centralizing product distribution, purchasing, and financing on a single, trustworthy online platform.

 

Movaleo turned to Zerda Digital to create its branding and design its e-commerce-enabled website.

Driving business growth for a DevOps and software development outsourcing company

Fondative’s competitive edge lies in its ability to seamlessly handle foundational DevOps and software development aspects, speeding up project delivery for its clients and freeing up their teams for added-value tasks.

 

Beyond word of mouth from its client base, Fondative’s website is the principal tool with which it markets its services and acquires new business in and outside France — yet the company evolved significantly since building the original website.

 

Fondative selected Zerda Digital to create an entirely new website. Working with leadership, we took this website revamp to the next level, restructuring the service offer, rethinking the information architecture and creating new UI and content to bolster business development actions across marketing channels.

Grade-A digital campaigns spell higher leads and stronger conversion for learning institution

Wall Street English has been helping people learn English for over 50 years. Today, this award-winning institution’s footprint spans the globe, with international offices in Barcelona, Chennai, Milan, and Hong Kong, plus Learning Centres in 34 countries.

 

Embracing digital, Wall Street English offers in-person and remote learning options. It also relies heavily on digital marketing to enroll new students — each Wall Street English Learning Centre oversees regional digital marketing tactics and spending.

 

Following unsatisfactory experiences with multiple agencies, Wall Street English’s Tunisia branch sought an agency partner with expertise in digital marketing and HubSpot integration to resolve recurring challenges and improve results.

Telling the story of a news platform that embraces global society's diversity

As its name evokes, SWEN flips the script on typical news media outlets.

 

With the single-minded purpose of empowering humanity through information, this next-generation news platform brings together insightful, thought-provoking content on a single platform — from original SWEN-created content to news emanating from broad-ranging sources across the web.

 

SWEN creators turned to Zerda Digital to imagine and create branding that embodies the platform’s mission to provide high-quality, accurate content that embraces global society’s complex diversity.