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There was a real disconnect between the current TalkMondo website and the appeal of its advanced communications skills. The website’s content failed to convey the product’s exceptional value and features. Its confusing architecture and slow responsiveness made it hard to navigate and yielded poor user-experience scores (UX), while the design arguably didn’t resonate with target demographics.
The Zerda team’s mission was to conceive and develop a compelling user interface while simultaneously updating the messaging strategy and providing a renewed focus on visual impact.
Through exhaustive analytics and optimized keyword-driven advertising, we also raised Storetraffic’s online profile, with search rankings going from withering to thriving. Taking advantage of Zerda Digital’s marketing expertise, we bolstered brand lift with CRM tactics and optimized the company’s lead process, creating a dynamic lead generation funnel with multiple entry points. Conversion numbers also reached new heights, with stand-out results.
Working as an integral part of the team, Zerda Digital provided Storetraffic decision-makers with robust new performance metrics, and an empowering understanding of the brand’s digital environment and its underlying potential. Leveraging our systematic and open-ended approach, we translated Storetraffic’s business decisions into a comprehensive marketing strategy, focused on long-term success.