More leads and revenue for a corporate legal services provider
Canadian company Lexstart is transforming how entrepreneurs access legal services.
From early business stages to more mature phases, Lexstart provides companies with readily accessible online solutions to fulfill their legal requirements — everything from incorporation to shareholder agreements and trademark needs.
Lexstart’s leadership selected Zerda Digital as its partner agency to upgrade its online experience, increase reach, and accelerate lead generation.
Challenges
Awareness and recognition — New company bringing innovation to entrepreneurial legal services:
industry-disruptive tech solution to respond to traditional business needs
brand logo that is hard to decipher and memorize
Website as the primary touchpoint for brand experience
no in-store/on-location experience to build authority
marginal visibility about Lexstart’s expertise beyond their online offering
Website UI hindering brand desirability — Lacks the visual appeal to resonate with startups and the execution level to convince more established companies.
Web platform vs. technology — Integration issues with onboarded solutions.
UX deficiencies — User experience on the website trails the company’s positioning as a provider of seamless, easily accessible online solutions.
Limited SEO, SEA and display campaign experience — No dedicated internal team with digital marketing expertise.
MarTech optimization — Setup, tracking, media buying, and marketing hub integration gaps.
Lacks in digital channel lead generation — Missed opportunities to tap into market potential.
Solutions
Branding SWOT analysis
Recommend visual enhancements to the logo, execute the design and upgrade brand guidelines.
Design UI for the new website
Incorporating updated branding elements and emphasizing target audiences.
Restructure the website's information architecture and revamp the UX
Focus on clarifying the offer and improving the customer journey.
Development
Code and integrate UI layouts for the web, emphasizing responsiveness, scalability, efficient maintenance and swift updates.
Provide web development support:
resolve recurring bugs and issues with plugins and onboarded solutions.
SEO-related backend interventions.
SEO consultancy with recommendations on setup, strategy and reporting, including:
personalized training.
keyword search and grouping.
capitalizing on quality content produced by Lexstart experts.
transparent support for SEO, SEA and Google Display advertising.
Data tracking and analytics setup, including:
connections between G4A and HubSpot.
multisource traffic monitoring to refine lead generation (direct, organic, paid, social media, emailing).
Full SEA and Google Display campaign management, including:
research and audit, targeted opportunities, parallel campaigns creation for conversion and traffic, ad copy, ad monitoring, and algorithim-led optimizations.
Ongoing website traffic and lead-gen monitoring and analysis
focusing on three critical-pillar interventions: data, targeting, ad copy.
Consistent rise in revenue driven by enhanced market positioning, optimized lead-generation, and improved customer journey.
Zerda has proven to be an essential partner for our company. Their expertise in SEO, marketing, and advertising, along with their web development support, has significantly strengthened our online presence. Their availability and dependability make them highly valued partners. Collaborating with such a professional and approachable team is a pleasure.
