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Multifaceted and fast-paced, the digital world holds so much potential that choosing the path to success can be a daunting task. That’s where we step in.
We foster a genuine culture of collaboration, always seeking a deep understanding of our clients’ needs. Our purpose is to deliver tailored solutions that make sense of digital resources and drive opportunities for the brands and people we work with worldwide.
Are you feeling lost in a digital desert? It’s time for a little fennec flair!
At ZERDA DIGITAL, we look at situations from a different perspective: like the letters in our name, we study the journey from Z to A, with our eyes locked on the A+ prize.
Our strategic process always begins with a clear understanding of our clients’ business goals. From that point on, we analyze planned resources and key performance indicators, progressively working our way to an actionable strategy that drives results.
Think of a digital marketing audit as you would of a fitness assessment session. You share pain points, target your goals, get a precise evaluation of your condition, reflect on resources you can allocate, and receive a personalized plan to move forward accordingly.
ZERDA is like a fitness centre for Digital Marketing. Our team reviews your assets’ performance by benchmarking your digital footprint against competitors, leading tactics, goals, key indicators, and audience behaviours.
This systematic Audit culminates in a clear report with actionable insights and sustainable recommendations that empower you to take digital efforts to the next level.
Like traditional marketing, digital marketing is as effective as the action plan it’s based on. That’s why your Digital Strategy is so important.
By relying on a keen understanding of your strengths, weaknesses, business roadmap, audience profiles, and industry landscape, our team develops an agile Digital Strategy that enables you to capitalize on opportunities.
At ZERDA DIGITAL, we consider our clients’ reality and ambitions as our own. This mindset allows us to hone every tool and tactic. But our advice doesn’t end there. We also provide the insights and savoir-faire that ensure the optimal execution of your Digital Strategy.
Leading recommendations and high-performing solutions define the ZERDA DIGITAL (ZD) mindset. Maybe that’s why several of our clients demand we act as their consulting firm!
The ZD model allows any size company to reap an outsourced marketing service’s outlook and operational benefits. It also provides for an agile and on-demand Consulting service solution: clients can count on a dedicated ZERDA DIGITAL professional to move forward confidently.
ZD’s digital marketing experts provide the skills and perspective to drive reflection. They can help you target solutions and solidly connect your marketing with your business plan.
With so many names and competing narratives, Brand Strategy is more critical than ever.
Whether you’re refreshing an existing brand or building a new one, our team can help you dive deep into Brand Strategy waters and resurface with a clear outlook on your company’s identity.
Backed by market research, we translate learnings into guidelines and recommendations. Together with our clients, we clarify their mission, vision, and purpose. Plus: by connecting our framework to consumer aspirations, we nurture the pillars that ensure your brand is ready for the fast-changing business environment.
Brand awareness and brand recognition strategies aren’t what they used to be. Ad buying is still part of the equation, but reach is more limited. Today, companies need to earn people’s attention.
To drive traffic, build trust, and fuel interest in your company’s products and services, the ZERDA DIGITAL (ZD) team crafts lead generation strategies and leverages high-performing channels, including landing pages, blogs, email, demos, ads and retargeting, social media and more.
Using established and sometimes customized tools and tactics, we also define user-focused actions and fine-tune touchpoints. Plus: thanks to insightful lead scoring techniques, our crew nurtures lasting connections with your prospects and clients.
Left on its own, data amounts to very little. Our job is to ensure that data and marketing proficiency work hand in hand.
The ZD team helps you make sense of data analytics, providing comfort even outside the comfort zone and delivering clear, actionable insights you can understand.
Business Intelligence (BI) and Data Science (DS) form a powerful duo. Using proven software and techniques, our BI specialists monitor, process, and interpret existing business data.
You can think of BI as a descriptive analytics process. The outcome: a keen understanding of your organization’s current and historical performance.
Business intelligence (BI) and Data Science (DS) form a powerful duo. By combining proven technologies with data review capability, our team helps ZERDA DIGITAL clients to collect and analyze free-form information from various touchpoints.
The takeaway? By yielding insights proactively, Data Science can reveal new opportunities, power decision-making, and drive future business strategies.
By systematically monitoring a digital ecosystem, we can continuously optimize crucial touchpoints and interactions.
Whether online users are in the early stages of the buyer journey or if they’re a qualified lead that’s on the verge of completing a purchase, our team can apply conversion optimization tactics that steer them toward the desired goals and actions.
EXPERIENCE
User-friendly doesn’t come easy.
User-friendly doesn’t come easy. Creating digital experiences that capture, convert and keep people coming back requires skills and a keen understanding of customer behaviour.
At ZERDA DIGITAL, we don’t just repurpose online platforms and call it a day. We design, test, track and measure every online experience we put our name on. That’s how we ensure fruitful interactions between our clients and their audiences.
User Experience Design (UX) and Information Architecture are like digital BFFs. UX requires up-to-date research and testing. It plays a decisive role in producing content and visuals.
Through an in-depth understanding of user behaviour, our designers devise intuitive digital interactions and user-centred trigger points. The end goal? To create an optimal meeting space for your brand and its audience.
Designing a truly effective website, app, and eCommerce platform isn’t a simple fill-in-the-template procedure. It requires framing a strong, stable, and scalable back-end structure that supports your ambitions.
It also involves developing a focused look and feel that firmly expresses your brand’s ethos and reflects user experience targets. Put simply: our team at ZERDA DIGITAL builds e-platforms that start and end with your business goals in mind.
Creating content calls for more than punchy words and above-average writing flair; it’s about giving a voice to a brand and telling its story accurately.
Impactful Content Creation is steeped in strategic thinking. It involves targeting the right tone and establishing a seamless information hierarchy. It also requires the research and know-how to respond to audience queries, plus the insight and wits to surprise with compelling storytelling.
Just upload and share. It’s that simple! Only it’s not. Social Media (SM) professionals weigh in on a set of clear goals, opportunities, and challenges. In other words, successful Social Media should be tied to a brand’s overarching strategy.
The ZERDA DIGITAL team capitalizes on the data, but we also look beyond the numbers. We design assets and create content while finding the sweet spot between paid and organic.
We also leverage specific platform attributes, monitor changing algorithms, and foster continuous engagement. As a result, more than dazzling metrics, our clients reap genuine benefits.
Ensuring a brand’s look, feel, and voice are steeped in authenticity provides compelling connections with your target audience. When done right—and with the right partners!—the branding exercise pays dividends.
Reaching that milestone, however, is no easy feat. Creating a brand’s identity requires getting both sides of the brain to work in harmony.
It starts by getting to know you. We then venture deep into market research territory. Along the way, our team fuels the creative journey with inspirations that help define your brand’s unique story. And when the final visual is crafted, and the last word is entered, we provide the guidelines and assets that ensure your brand shines bright on every platform.
SOLUTIONS
Knowledge, awareness, and openness are what we bring to the technological table.
If it’s there, we’ll understand how to use it. If it’s new, we’ll learn and tell you about it. And if it’s unheard of and unexpected, we’ll analyze it.
Our method’s mindset is simple but effective: we support your intentions and global strategy with the optimal mix of technological solutions.
So you quickly found what you were looking for on a website? There’s a reason for that, and it’s called Information Architecture (IA).
Robust IA requires up-to-date knowledge of information management standards and a strong understanding of the ties that bind content, context and users.
By organizing the information correctly—and anticipating future developments—the ZERDA team ensures your audience engages intuitively with your digital platforms. Results? A profitable user experience and the sustainable growth of your digital footprint.
Today’s advertising and broadcasting technologies provide brands with options and ease of access that yesterday’s media could only dream of offering. But there are caveats.
These greater possibilities come with increased technical complexity, more detailed audience segmentation, and faster-changing user behaviour. Plus: with so many platforms available, several companies end up feeling as they’re missing out or, worst yet, they’re spreading their media efforts thin.
The ZERDA DIGITAL team can help you move forward wisely. We’ll guide you in selecting the right media and tech. We’ll also monitor reach continuously, ensuring your strategy and media mix support your business objectives.
Online search results are a high stakes matter. Profitable SEO* undertakings require technical savvy, a keen understanding of customer behaviour, and regular monitoring and reporting. Moreover, search engine recognition takes time, and algorithms change frequently.
SEO territory may be fraught with challenges; it’s also ripe with opportunities. Whether you’re looking to optimize a current web platform or working with us to create a new one, our team’s strategic recommendations make SEO a powerful tool for your business strategy.
*SEO: Search Engine Optimization.
Successful marketers study customer behaviour thoroughly, connecting tactics and touchpoints with consumer psychology.
Multi-step Sales Funnels embrace similar logic. They yield impressive ROI, with tactics that are, however, infinitely more complex.
Our job is to make the process simple and highly effective. By engineering the right system, the ZERDA DIGITAL team helps you define, automate, and manage a digital sales Funnel that scales your income and resonates with prospective customers’ mindsets.
When used smartly, marketing automation is a powerful tool that allows today’s marketing and sales professionals to automate time-consuming tasks, drive ROI, and grow business revenue.
The ZERDA DIGITAL team displays the know-how to successfully implement automated workflows—whether for email marketing, social media posting, ad campaigns, tracking or analytics.
By employing leading tools and monitoring tech developments, we provide you with the productivity gains you seek while preserving quality experiences for prospects and clients.
As a result, your marketing automation efforts operate at maximum efficiency, taking full advantage of lead generation techniques to attract, engage, convert, and retain customers.
It’s common for experienced advertising and marketing professionals to target the best ideas anda tactics intuitively. Still, marketing remains a delicate balance of art and science.
Predicting people’s behaviour and uncovering what makes users tick and click requires more than instinct—notably in today’s quickly evolving landscape. Luckily, the digital world’s increased flexibility allows for smarter decision-making.
The process is dubbed A/B Testing. By creating different iterations of a digital asset and employing A/B Testing tools over time, our team gathers insights to fine-tune critical components and strengthen your digital impact.
Let’s build a winning strategy for your digital journey!
Words are precious. We use them wisely.
