360° marketing services for a trailblazing foot traffic data and analytics company

Storetraffic pioneered people-counting systems decades ago, educating retailers big and small on the value of foot traffic data to grow business and optimize operations. Fast-forward to today, this Canadian-based company faces increased competition in and outside North America.

 

When introduced to Zerda Digital, Storetraffic was looking to fix MarTech-related issues caused by a previous agency. The collaboration gradually expanded, with our team taking on a 360° marketing role. 

 

Together with Storetraffic’s leadership, we crafted a progressive marketing roadmap divided into interconnected phases. This methodical approach not only addressed Storetraffic’s immediate challenges but also laid a solid foundation for diversifying sales channels, expanding reach, and increasing MRR.

Zerda acts as a true partner, they really took the mandate to heart, as if they were working for our company. They listened to us but also challenged us, and in the end, they always delivered on what was agreed. We still collaborate with them for continuous improvements and for new projects.

Patrick Thuot

President, SMS Storetraffic

Today’s people-counting industry is crowded. From startups to more established brands, competitors worldwide are vying for their share, bringing cutting-edge tech to the market, backed by deep-pocket investors.
Core website elements needed attention. Legacy visual assets didn’t suit the new branding, while existing content didn’t reflect HCLTech’s evolution — from its offering to its ability to keep up with or surpass competitors.
The legacy website’s backend platform had reached its limits. On top of hampering consistency efforts on the existing website, it prevented revamping and creating new web pages at speed and at scale.
Previous Martech recommendations were either inadequate or obsolete, preventing Storetraffic from upgrading its website efficiently and affecting SEO, SEA, and display advertising performance. CRM tools and lead-generation funnels were also lagging.
This wasn’t a mere reskinning. The newly supercharged brand identity had to be interpreted, created, and transposed to the web — the majority of new web-specific design elements and components were still inexistent.
With teams worldwide contributing to the website, branding and UXUI inconsistencies are a major concern. Creating a new web platform that addresses and prevents quality control issues in the future was paramount.
Working as an integral part of the Storetraffic team, we provided leadership with accurate performance metrics and a clear understanding of the digital environment and its potential.

The new Storetraffic website’s design and messaging ethos set the stage for new marketing assets, including digital advertising, lead-gen landing pages, newsletters, 2D3D animations and product packaging.

MarTech stack enabling Storetraffic to leverage best pratices and more agile marketing tactics.

More compelling value proposition and increased brand appeal and recognition across segments.

Website as a cornertsone allowing for swift marketing material iteration and campaign roll-out.

Dual-purpose website, from lead-gen only to enabling B2B sales.

MarTech stack enabling Storetraffic to leverage best pratices and more agile marketing tactics.

More compelling value proposition and increased brand appeal and recognition across segments.

Website as a cornertsone allowing for swift marketing material iteration and campaign roll-out.

Dual-purpose website, from lead-gen only to enabling B2B sales.

MarTech stack enabling Storetraffic to leverage best pratices and more agile marketing tactics.

More compelling value proposition and increased brand appeal and recognition across segments.

Website as a cornertsone allowing for swift marketing material iteration and campaign roll-out.

Dual-purpose website, from lead-gen only to enabling B2B sales.

MarTech stack enabling Storetraffic to leverage best pratices and more agile marketing tactics.

More compelling value proposition and increased brand appeal and recognition across segments.

Website as a cornertsone allowing for swift marketing material iteration and campaign roll-out.

Dual-purpose website, from lead-gen only to enabling B2B sales.