360° marketing services for a trailblazing foot traffic data and analytics company
Storetraffic pioneered people-counting systems decades ago, educating retailers big and small on the value of foot traffic data to grow business and optimize operations. Fast-forward to today, this Canadian-based company faces increased competition in and outside North America.
When introduced to Zerda Digital, Storetraffic was looking to fix MarTech-related issues caused by a previous agency. The collaboration gradually expanded, with our team taking on a 360° marketing role.
Together with Storetraffic’s leadership, we crafted a progressive marketing roadmap divided into interconnected phases. This methodical approach not only addressed Storetraffic’s immediate challenges but also laid a solid foundation for diversifying sales channels, expanding reach, and increasing MRR.