360° marketing services for a trailblazing foot traffic data and analytics company

Storetraffic pioneered people-counting systems decades ago, educating retailers big and small on the value of foot traffic data to grow business and optimize operations. Fast-forward to today, this Canadian-based company faces increased competition in and outside North America.

 

When introduced to Zerda Digital, Storetraffic was looking to fix MarTech-related issues caused by a previous agency. The collaboration gradually expanded, with our team taking on a 360° marketing role. 

 

Together with Storetraffic’s leadership, we crafted a progressive marketing roadmap divided into interconnected phases. This methodical approach not only addressed Storetraffic’s immediate challenges but also laid a solid foundation for diversifying sales channels, expanding reach, and increasing MRR.

Zerda acts as a true partner, they really took the mandate to heart, as if they were working for our company. They listened to us but also challenged us, and in the end, they always delivered on what was agreed. We still collaborate with them for continuous improvements and for new projects.

Patrick Thuot

President, SMS Storetraffic

Today’s people-counting industry is crowded. From startups to more established brands, competitors worldwide are vying for their share, bringing cutting-edge tech to the market, backed by deep-pocket investors.
Compounding the challenge of rising competition, some legacy products were underperforming; Storetraffic was investing in developing a brand-new people counter and looking for ways to break into new markets.
Past experiences with agencies left leadership cold, and for good reason. Flawed marketing KPIs painted a rosier-than-reality picture, a situation made worse by the lack of proper dashboards to measure CPA and monitor marketing performance.
Previous MarTech recommendations were either inadequate or obsolete, preventing Storetraffic from upgrading its website efficiently and affecting SEO, SEA, and display advertising performance. CRM tools and lead-generation funnels were also lagging.
For years, people-counting technology catered exclusively to retailers. Today, businesses and organizations outside the retail industry also turn to people-counting systems. Storetraffic lacked marketing tools to tap into these growing markets. 
People-counting systems are perceived  as complex solutions that only big names can afford. By renewing its offering, Storetraffic could break the mould. But this required educating customers, notably small and medium retailers, on the availability and benefits of people-counting systems.
Working as an integral part of the Storetraffic team, we provided leadership with accurate performance metrics and a clear understanding of the digital environment and its potential.

The new Storetraffic website’s design and messaging ethos set the stage for new marketing assets, including digital advertising, lead-gen landing pages, newsletters, 2D3D animations and product packaging.

MarTech stack enabling Storetraffic to leverage best pratices and more agile marketing tactics.
 
More compelling value proposition and increased brand appeal and recognition across segments.
 
Website as a cornertsone allowing for swift marketing material iteration and campaign roll-out.
 
Dual-purpose website, from lead-gen only to enabling B2B sales.
Higher performing product and services roster, focusing on strategic hardware and software combination.
 
Go-to-market strategy and execution for a cornerstone product.
 
KPIs providing accurate visibility on marketing CPA and ROI.
 
Customized dashboards empowering Storetraffic leadership with clear marketing information.
SEO/SEA ensuring Storetraffic consistently appears in top search results.
 
SEA and display ads that increase reach and lead gen while maximizing ROI and reducing CPA.
Increased revenue streams and risk diversification — new sales channels and new market segments.
 
Improved conversion for different personas and faster customer sales journey.
 
Core marketing assets, emphasizing scalability and iteration across touchpoints.