CSQ - ZERDA DIGITAL

Creating a digital gateway to office complex's transformation

Located in Canada’s capital city, the Constitution Square (CSQ) three-tower office complex is one of the most recognizable work addresses in Ottawa’s central business district.  

When the COVID-19 upended commercial real estate roadmaps, CSQ’s team accelerated the deployment of renovations and services designed to enhance tenants’ experience and respond to their evolving expectations.

As CSQ revealed its new self to the office real estate market, it selected Zerda Digital as its web agency partner to reimagine its digital presence from the ground up.

The journey to a new CSQ begins with acknowledging that the way people enjoy our space is as fluid and unique as the people who pass through our doors every day.

— constitutionsquare.com 

Occupation — Never before had CSQ faced vacancy issues. But then COVID hit just as major tenants’ leases came up for renewal; market demand remained low post-pandemic. A simple website UI upgrade wouldn’t do.

Communicating a new narrative — Firmly entrenched perception of CSQ as a more traditional office building.

Twofold ambition — Repositioning the property on the market while also addressing the challenge of enticing people back to office.

Existing marketing material — CSQ’s legacy website and other sales-enablement tools contained factual information but lacked aspirational storytelling.

From the-ground-up website — Rethink the site map and information architecture, materialize CSQ’s brand identity on the web, and produce new content in English and French.

Step inside or outside, and see how some things don’t just change; they also get better.

— constitutionsquare.com 

Research and analysis — Research CSQ, including its history, location, and competitors. Work with CSQ stakeholders to assess and test the brief, asking the critical question, "What is the new website's job?"

Go beyond the initial UI update request — Upgrade the strategy by positioning the new website as a digital gateway to all the features and services offered by the new CSQ. Emphasize multiplatform responsiveness, ease of use, and website scalability.

From facts to aspirations — Tenants want more than square footage. Telegraph CSQ's factual attributes through storytelling that highlights end-user benefits and showcases the 360° experience of working at CSQ, from building to neighborhood.

User experience (UX) — Create and present UX wireframes to convey and confirm the overall website experience with stakeholders.

User interface (UI) — Build on CSQ's new visual identity to iterate web-friendly UI design components. Curate images that convey the CSQ experience. Design micro-interactions that focus attention and foster an immersive experience.

Development — Code and integrate UI layouts for the web, emphasizing responsiveness, scalability, efficient maintenance and swift updates.

From the first tower breaking ground decades ago to today’s fast-evolving work reality, now, more than ever, CSQ is your place to be, work, connect and collaborate.

— constitutionsquare.com 

Fully revamped bilingual website

Serves as a digital expression of the New CSQ’s on-premise experience.

Elevated tenant experience

The new website allows existing and new CSQ tenants to quickly discover and learn about all building features and available services.

City connected

New content places CSQ at the heart of Ottawa’s urban fabric, showcasing and celebrating the city’s vibrancy and quality of life.

Go-to-source

CSQ’s client experience team regularly refers to the new website to inform and guide tenants. The website also serves as a content and visual assets hub to iterate marketing material.

Empowered leasing teams

CSQ’s leasing team gets access to essential marketing insights, from building features and amenities to life at CSQ and sustainability program information.

Canderel

Our crew of creatives and strategists brings together the agility and multidisciplinary skills required to strengthen your market presence, leverage technology effectively, and capitalize on evolving opportunities.

Creating a digital gateway to office complex's transformation

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