Fondative - ZERDA DIGITAL

Driving business growth for a DevOps and software development outsourcing company

Fondative’s competitive edge lies in its ability to seamlessly handle foundational DevOps and software development aspects, speeding up project delivery for its clients and freeing up their teams for added-value tasks.

Beyond word of mouth, Fondative’s website is the principal tool with which it markets its services and acquires new business in and outside France — yet the company evolved significantly since building its original website.

Fondative selected Zerda Digital to create an entirely new website. Working with leadership, we took this website revamp to the next level, restructuring the service offer, rethinking the information architecture and creating new UI and content to bolster business development actions across marketing channels.

Outdated material — As Fondative evolved and expanded, its website didn’t follow suit, undermining its brand image and hindering business development actions.

Information architecture — The legacy website’s convoluted information architecture meant it had to be reworked from the ground up, taking into account Fondative’s increased capabilities.

Ill-suited content — Complex and emphatic writing styles, more akin to older school print practices, focusing excessively on the WE and lacking in client benefits.

Visual identity — Embody Fondative’s Japan-inspired principles. Print-led brand identity guidelines include outmoded, at times conflicting design elements.

Double duty — The new website should raise potential clients’ awareness of Fondative’s capabilities while serving as a hub for the company’s Marketing team, putting business development material at their fingertips.

Conduct workshops with Leadership and Marketing to reflect on the company's evolution, refine brand positioning, define communication axes and tone of voice, and underscore strengths.

Building on Discovery and SWOT phase takeaways, outline and hone site map and information architecture, mindful of target audiences and Marketing team's respective user experience.

Build on the revamped information architecture to create high-fidelity wireframes for the entire website, test navigation, and establish content production guidelines.

Adopt a two-stage approach: the Fondative team will leverage its industry knowledge on first drafts, and the Zerda Digital team will edit the final content from an outside marketing expert's perspective.

Streamline legacy branding visual elements and adapt design language for the web. Incorporate new iconography, micro-interactions that shift users' focal points, and ambiance videos optimized for page performance.

Fully overhauled website

Clear-cut sections about Fondative’s expertise and offering, methodologies and case studies, and added value content for industry best practices.

Intuitive website

Navigation and client-focused information architecture that resonate with target audiences but also fulfill Fondative’s need for a versatile sales-enablement tool. 

Fresh and insightful content

Emphasizing end-user benefits, displaying a solid understanding of clients’ realities and challenges, and underscoring Fondative’s earned reputation as a trusted outsourcing partner.

Aspirational and more cohesive user interface

Emphasizing end-user benefits, displaying a solid understanding of clients’ realities and challenges, and underscoring Fondative’s earned reputation as a trusted outsourcing partner.

Go-to-source for Marketing team

Website as a content and visual assets hub to iterate marketing material.

Lexstart

Our crew of creatives and strategists brings together the agility and multidisciplinary skills required to strengthen your market presence, leverage technology effectively, and capitalize on evolving opportunities.

Driving business growth for a DevOps and software development outsourcing company

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