Movaleo - ZERDA DIGITAL

New branding and website propel Movaleo’s entry into the medical equipment market

Launched in 2023, Movaleo caters exclusively to the needs of medical sector professionals.

The company’s mission is to facilitate access to cutting-edge medical equipment by centralizing product distribution, purchasing, and financing on a single, trustworthy online platform.

Movaleo turned to Zerda Digital to create its branding and design its eCommerce-enabled website.

Awareness and recognition — New company bringing innovation to medical equipment distribution, purchasing and financing.

Unknown eCommerce website — Design a website that allows users to quickly discover, find and purchase medical equipment while building brand authority and gaining new clients’ trust.

Branding from the ground-up — Create a memorable brand identity, including new logo. It should recall the medical sector without feeling clinical while also evoking Movaleo’s innovative side in a way that fosters credibility.

Research and analysis — Identify characteristic design attributes for products and services from the medical sector and those from the more trendy B2C wellness industry. Benchmark against Movaleo's positioning and value proposition.

Branding and logo — Tap into medical-sector-typical hues (blue and green) for the main branding colors. Incorporate gradient treatments with dark-to-light compositions. Use organic shapes that recall nature and emphasize circularity, from graphic design elements to font application.

Brand book — Create a full-fledged brand book with multi-platform design applications.

Website creation — Start with a minimalist site map that Movaleo can scale easily. Build information architecture and UX wireframes around two main goals: foster brand authority and underscore Movaleo's seamless shopping/purchase/financing services. Leverage work on the brand book to create the website's UI.

Accelerated brand launch and go-to-market

Thanks to a systematic design approach, from research to branding creation to concrete design applications.

Compelling and coherent brand logo and identity

Design elements from Movaleo’s logo and brand identity combine to create a sum greater than the parts. The brand feels premium and credible, yet human-scale and approachable, speaking to Movaleo’s commitment to high-tech products and personalized services.

Website hits the sweet spot

Movaleo’s website provides end users with quick access to information that outlines the company’s value proposition, builds brand authority, and facilitates product and service discovery.

Lexstart

Our crew of creatives and strategists brings together the agility and multidisciplinary skills required to strengthen your market presence, leverage technology effectively, and capitalize on evolving opportunities.

New branding and website propel Movaleo’s entry into the medical equipment market

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